Rerun Clothing
Our Mission Statement
ReRun is a Community Interest Company aimed at prolonging the life of running clothes and equipment. Founded and run by Dan Lawson, Team GB 24hr Ultra runner and his wife and family Charlotte, Lilly and Ruby.
Whilst residing in India we started a small community project connected with our 5k weekly run. Runners would come and clear up litter, this gave us first hand experience of the amount of waste we are generating. Motivating us to do our ‘little’ bit to help try and make a difference. Our first step was to reduce dramatically our own waste. Before we looked at ideas on how we could reduce the waste in the running community. The idea of ReRun was born, to try and prolong the life of running clothes and equipment and save them from landfill. Extending the life of clothes by just nine months of active use would reduce carbon, water and waste footprints by around 20-30% each.
Clothes going to Landfill
Every year it is estimated that 300,000 tonnes of used clothing goes to landfill in the UK. That's the equivalent of 544,311,000 Olympic gold medals being chucked away.
The Life of a Shoe
The average life of a running shoe on our feet is 4 - 6 months, if sent to landfill they then hang around for a further 11,994 months before starting to decompose.
Carbon Footprint
Currently over 5% of the UKs total annual carbon and water footprints result from clothing consumption. Extending the average life of clothes by 3 months would result in a 5 to 10 % reduction of their carbon, water and waste footprints, extending the life by 9 months would result in a 20 to 30 % reduction.
UK Household Waste
In the average UK household nearly a third of clothes haven't been worn in the last year. That's over £1000 per household, £30 billion of unused clothes in the UK.
Campaign
Where will the profits go?
Once we have taken out the costs of operating the shop we will put all profits back into the running community. We source partners so that clothes not suitable for resale have a place to go. For example homeless or refugee projects. Our hope is that ReRun will operate almost like a co-operative and everyone either buying from us or donating unwanted gear to us will have a say in the projects we support. We will spend time finding projects that have almost the same mission statement as ours. So we can work together to reduce textile waste especially within our community.
How can I help?
There are lots of way to help and not all involve ReRun.
*Donate any unwanted clothes or equipment to ReRun
*Organise a collection of unwanted running gear or equipment for us at your local club.
*Donate your unwanted clothes or equipment to another project or runners you know.
*Sell on your own unwanted clothes or equipment to prolong the life of it.
*Smile and tell everyone how wonderful they are.
*Encourage everyone else you know to do one of the above
ABOUT US
ReRun is a Community Interest Company aimed at prolonging the life of running clothes and equipment. Founded and run by Dan Lawson, Team GB 24hr Ultra runner and his wife and family Charlotte, Lilly and Ruby.
